What is Micro Relevance?
Digital advertisers are now discovering their unfair advantage. Micro relevance increases the ROI of your paid search campaigns by decreasing cost-per-lead and increasing conversions. Brands and agencies with trained SEM staff routinely leverage basic and advanced strategies for ad relevance and apply them across a wide swath of markets and products, but what happens when ad waste gets too expensive and cost per lead is rising?
What You'll Learn from this Ebook
-How does Micro Relevance work?
-Who is using Micro Relevance?
-What results have brands been seeing with this strategy?