Infographic: How Micro-Relevance Performs Across 20,000 Ad Groups
Relevance isn’t just a subjective concept any more—it’s an actual measurable element across many advertising platforms. A micro-relevance strategy, whether executed manually or by software, tends to improve measurements of quality while boosting consumer response rates. Advertisers then see a domino effect across performance metrics.
Let’s take a look at the raw data—real stats from dozens of brands that have used Balihoo to execute micro-relevance at scale.
What You'll Learn from this Infographic
- How the CPC of locally-relevant campaigns differs from national
- What exactly micro-relevance is and why it outperforms
- Why bid management platforms can’t help you scale microrelevance