Balihoo Introduces Facebook Ads Product

To complement their paid search and display advertising solutions, Balihoo has announced the release of Balihoo Facebook Ads, a product that will connect Balihoo’s proprietary digital advertising technology with Facebook’s API to automate and scale local social advertising.

Balihoo, the leading provider of location-based digital advertising automation, is proud to count Aflac, Pearle Vision, and Ace Hardware among its customers. At the core of its products is innovation that cuts costs and increases performance through efficiency and proven local marketing strategies.

Entry into Facebook allows Balihoo customers to tap into Facebook’s enormous reach—over half of Americans used Facebook in 2016—and unprecedented level of targeting. This targeting, which is based in part on personal details provided by users as well as the content they interact with on both Facebook and Instagram, boasts 89% reach accuracy for narrowly targeted campaigns.

National brands and their agencies have already begun to see results by shifting resources from other social strategies to localized, hyper-relevant campaigns. According to VP of Product and Digital Strategy Caleb Donegan, “In our early beta programs of Facebook Ads with Balihoo customers, we saw tremendous strength in the targeting capabilities provided by Facebook. When combined with the Balihoo platform’s localization and scale, performance of these micro-relevant ads beat other channels across several KPIs.”

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