Today’s consumers are reshaping the way they interact with brands across every touch point, and at every level. From national to local, it is imperative for leading national brands, like LiftMaster, to be front and center when and where their target consumer is searching for their products.
As a brand that is in-tune with market trends and their target audiences’ search and purchase behavior, LiftMaster recognized that they needed to invest in a strong local marketing strategy to show up in local search results. At the same time, LiftMaster wanted to maintain a seamless brand presence down to the local level, and compete in local markets, or risk losing a sale.
- Invest in proven digital tactics versus heavy, untrackable traditional media
- Grow presence in local search, while generating additional traffic and awareness
- Activate national campaigns at the local level for more dealers without needing to bring on more staff
- Develop and uphold a seamless and effective customer experience
In the span of a couple of months, Balihoo and LiftMaster developed a pilot plan to start generating traffic to local dealers, growing the LiftMaster brand in target local markets, and increase online impressions. By launching both the Local Websites Solution and Local Display Advertising, LiftMaster has experienced exponential growth in each area of interest.
Five weeks after launching a pilot program for a group of 105 locations, LiftMaster has experienced incredible growth and results. In addition to the data below, Balihoo has provided invaluable insights into how LiftMaster’s national campaigns and advertising translate to sales at the local level, and armed them with a solution to track and measure ROI from local campaigns to help inform their strategy for future efforts.
The partnership between two innovative brands – LiftMaster and Balihoo – has proven to be a powerful one. By working together on solving a variety of challenges national brands face today, including capturing consumer attention and converting it to leads, the two powerhouses have activated a plan that will help drive the LiftMaster brand to new heights in local markets, both on- and offline.